Founded by Mimi Lam and Drummond Munro in 2018, Superette is a cannabis dispensary that's grown from one store in Ottawa to six locations across Canada.
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‘We started Superette with the vision that buying recreational cannabis can be as fun as it is to consume it,’ Mimi says.
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When asked about the visual inspiration behind Superette, Mimi says she wanted a format that created ‘unforgettable moments of surprise and delight’.
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‘Instead of neutral-toned sterile spaces with everything locked under glass, we wanted a playful approach and bold aesthetic.’
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Mimi learned about the corporate development side of legal cannabis working for a larger company, from securing retail licenses to mergers and acquisitions, products and marketing.
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‘I have lots of friends who have started their own businesses, which really inspired me. With weed being a big part of my life, building Superette has been a dream come true.’
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Johnny CY Lam