Launched by multi-hyphenate creative Xoey Fourr in early 2020, WIMP is an agency that highlights queer and Trans+ talent. Xoey saw that it was necessary to, ‘create a door into the industry for them that was never going to shut them out because they are Trans+’, and transformed her monthly club night WIMP into a talent agency. Now, ‘we get to work and collaborate with some incredible casting directors, agencies and businesses’, she says, adding, ‘we are creating a roster that goes above and beyond being a model. The talent we represent are true artists; collectively they exist within and outside of any binary way of thinking.’
Photography by Heather Glazzard
ABNORMAL BUSINESS LESSON:
DECIEM'S TAKE
WIMP is inspiring inclusivity through its storytelling and creativity. Its powerful influence on content and out-of-home campaigns encourages world-renowned brands to think and see progressively.
‘In a world where equality is of the utmost importance, companies such as WIMP are simply giving every individual the fairest chance,’ says Nicola. ‘They are focusing on a community whose talent may otherwise be overlooked as there has not, up until now, been a place for them to “fit in”. I think companies like WIMP are vital: they are a voice for meaningful change, and the creative discovery is endless.’
